Marketing Manager

The Woodlands

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Job Description

Marketing Manager
 
The Howard Hughes name is synonymous with entrepreneurial vision, tenacity and a pioneering spirit, values that today are embodied by The Howard Hughes Corporation.  While Hughes’ passion for aviation and the silver screen are legendary, it was his visionary investment in real estate that forms the bedrock of the company today.  At the core of our DNA we believe we can Make Life Extraordinary.  For our people, for our stakeholders, for our shareholders and for the people that live, breathe, consume and experience our brand.
 
We believe in “Thinking Big” at The Howard Hughes Corporation.  We are driven by entrepreneurialism, a passion for excellence, and an unrelenting dedication to success.  Our mission is to be the pre-eminent developer and operator of master planned communities and mixed-use properties.  We create timeless places and memorable experiences that inspire people while driving sustainable, long-term growth and value for our shareholders. We create environments where people want to live, work, shop, dine and play from coast to coast to coast.
 
POSITION SUMMARY:  
The Marketing Manager is responsible for creating value by developing and implementing targeted marketing plans and programs for residential consumers, Realtors, builders and relocation professionals for The Woodlands and a new community north of The Woodlands to be introduced in 2017. Develops and promotes communities and represents the company at meetings and industry events. 
 
ESSENTIAL JOB RESPONSIBILITIES:  
  • Maintain a comprehensive builder and realtor relations program consisting of annual and quarterly incentives, educational events, informational meetings and full communication of promotional programs.
  • Assist with the strategy and creation of marketing campaigns, working collaboratively with the marketing and digital teams and agencies, and oversee the execution of residential marketing and sales campaigns.
  • Oversee home search tool, facilitate training for new builders and work with the builders to keep the home search tool updated
  • Create Matterport videos for model homes and manage photo database of models and inventory homes to share on social
  • Share content on The Woodlands’ Realtor Facebook page.
  • Create engaging and relevant content for blogs, social media and websites.
  • Manage and operate residential events to drive new home sales.
  • Maintain communication and relationships with relocation professionals to facilitate relocation of employees to our communities.
  • Work with the research team to capture homebuyer data, and track and evaluate success of homebuyer incentive programs.
  • Aggressively look for opportunities to maximize the community’s sense of place and long standing capacity to generate positive experiences for prospective homebuyers.
  • Plan and execute grand openings of new neighborhoods and model homes.
  • Oversee directional and promotional signage for the communities.
  • Utilize market research studies to effectively impact campaigns.
  • Participate in professional organizations; HAR, WCR, HRP.
  • Develop presentation packages.
  • Incorporate brand and brand standards through all marketing and communications platforms.
  • Assist with other duties as assigned.
KNOWLEDGE, EXPERIENCE
  • Minimum of five years of progressive experience in sales and marketing experience, with preference in the real estate development sector.
  • Exceptional leadership, communication, negotiation and problem solving skills.
  • Ability to determine and recognize quality and quickly recognize problems.
  • Polished Presentation skills.
  • Excellent interpersonal skills.
  • Interact effectively and collaboratively as part of a team.
  • Handle a dynamic work environment with competing priorities.
  • A team player who has the ability to multi-task and is self-directed.
  • Excellent verbal and written communication skills.
  • Ability to build positive working relationships with employees at all levels within the organization.
  • Exercise sound judgement when making decisions.
  • Good problem solver/creative thinker.
  • “Can-do” attitude, pro-active and resourceful.
  • Highly proficient in MS office applications: Word, Excel, Power Point, Outlook.
EDUCATION, CERTIFICATIONS AND LICENSES:
  • A Bachelor’s degree from an accredited marketing or construction management program is required.
 
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